Rachel Sterne named NYC’s first Chief Digital Officer #nyc
The NYC Mayor’s Office of Media and Entertainment (MOME) announced the hiring of Rachel Sterne as the City’s first Chief Digital Officer. Sterne is tasked with helping to make NYC.gov more user-friendly, ensuring that agencies integrate social media opportunities and serving as an advocate for the digital media industry in New York City.
Sterne will work on a 90-day report detailing the City’s online strategies. She will look at various ways in which the City can enhance its digital footprint, streamline its existing social media mechanisms and explore public-private partnerships that the City could implement in the digital realm. Her report will go to MOME Commissioner Katherine Oliver and City Hall.
Sterne is a founder of startups GroundReport and Upward Strategy, both of which she will leave for the new post.
joly 11:50 pm on 01/24/2011 Permalink |
Daniel Ketter 7:17 pm on 03/20/2011 Permalink |
I tried to reach out to Rachel when she was first appointed. Our company makes technology that could greatly streamline and enhance New York’s Social media integration. With our product Techshare v1.5 they could roll out social project management and support instantly. I wonder whether she is just seeking input from companies she already has a relationship with? It will be interesting to see whether this is just another case of New York business as usual.
joly 7:44 pm on 03/20/2011 Permalink |
It is my impression that Rachel is open to all input. At meetings she has shown herself to be approachable and great readiness to gather as much information as possible. She is under a heavy deadline to produce an initial report, obviously, with limited personal resources. Once that is done I think we’ll see some broad brainstorming on ways to move forward, and plenty of RFI’s and RFP’s.