In an interesting dial-up to broadband conversion strategy move, AT&T is raising the cost of its dial-up Internet service above its broadband DSL service. New dial-up customers will pay $22.95 per month for dial-up, and existing $9.95/month and $15.95/month customers will see their monthly costs rise to $15.95 and $22.95 respectively. AT&T’s lowest published DSL price is $19.95/month, although a condition of their Bellsouth acquisition compels them to offer basic DSL service (768K service) for $9.95/month in many markets. Dial-up has lost its favor with larger carriers because collectively, more people access the Internet via broadband than dial-up. Larger carriers are much more interested in moving dial-up customers to broadband than in continuing to serve dial-up customers at all.

[SOURCE: telecompetitor] via Benton

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