2010 marks the second year of Social Media Week. The week-long conference, started last year in NYC, has now gone global with events also happening in Toronto, São Paulo, London, and Berlin. Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.

Each event, including the live stream and backchannel conversations will be hosted on the Social Media Week website, allowing for participants from around the world and across multiple cities to take part in the conference. In NYC thanks to sponsorship from meebo and PepsiCo many events are free.