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Revision as of 11:00, 14 July 2007
- See FTC Workshop Transcript for index
Remarks By Commissioner Leibowitz
FTC Commissioner Leibowitz Delivers Remarks.
>>COMMISSIONER LIEBOWITZ
Thank you so much, Maureen. If everyone will get seated, that would be great
and I'll get started. Let me first actually start by congratulating Maureen
Ohlhausen and her staff for putting together a forum where many of the most
important members of the network neutrality debate get to air their positions in
front of their most knowledgeable and determined critics. It's important because
to some extent, the debate has been about; it's really been a battle of sort of
utopian worlds where each side warns of the misery and wretchedness to come if
we don't listen to this. Now, some of the fears are legitimate but as I listened to
the debate over the past few months it seems to me that each side listens to the
other side, sort of just enough to mock it. In order for us to move the debate
forward we need to listen respectfully to the worst case scenarios identified by
the proponents and opponents of net neutrality and absorb the kernels of truth
and there are many kernels of truth from each. I hope the panels are rested
today and tomorrow, we'll help us to get to a policy solution we can all agree with.
Or, failing that, one that at least won't keep us up at night worrying. I was here
this morning and I watched the first panel and it seems to me that was -- it was a
very good start. I'm not so sure about the second panel but we'll try to make the
third panel respectful in a way that perhaps the second panel, issues came up in
the second panel, hopefully they won't in the third. First, I should say, as we
always do as commissioners that my comments today reflect only my own
opinion, and not the commission's or that of any other commissioner. Before I
talk about competing nightmare scenarios let me talk about what we should all
have in common. Consumer rights on the internet, should the very least include
the four internet freedoms identified by former SEC Chairman Michael Powell in
2004. Consumers must be free to, one, access their choice of leader content.
Two, run any internet applications they choose. Three, attach any device they
choose to any connection in their homes. And four, receive meaningful
information regarding their service plans. These four internet freedoms are, it
seems to me, table space. Any set of principles regarding consumer rights on
the internet should require all companies and really all entities to ante up. The
fourth freedom is particularly important to us at the FTC. Though I'm told that
somewhat less important to the folks at the FCC recently. That was a joke. I
know you're a geeky audience. Some of the most critical issues regarding the
internet involve transparency and disclosure. Will carriers slow down or interfere
with applications or services? If so, will consumers be told about this before they
sign up? To my mind, failure to disclose such materials, terms or conditions
should be considered unfair, deceptive and in violation of the FTC act. Does
anybody disagree with that? Okay, we have unanimity. Very respectful. Beyond
those four freedoms things get more complicated. Right now, the last mile to the
internet is its least competitive. Nearly all homes in the U.S. that get broadband,
I think it's upwards of 98%, receive it either from their cable or telephone
company. Among those who do have access, many have no choice among
providers because only one firm offers broadband to their community. Some fear
this lack of competition will translate into reduced innovation elsewhere on the
internet. In one version of this utopian world, without net neutrality brand
providers connect through the internet both a slow lane and fast lane. In this
world, emerging YouTubes and E-musics may have to negotiate these
characters -- carriers. (laughter) Sorry Freudian slip -- not a Freudian slip. The
carriers could be high toll gatekeepers who would effectively block these new
entrance from reaching their own customers at a faster speed which could mean
not reaching them effectively at all. Taken to its logical extreme these new
companies could be required to negotiate rates and terms with every single
broadband provider in every single neighborhood across the country simply to
reach the very same consumers that they can reach today. This could turn the
internet into a broadband anti-commons where new applications never see the
light of day even though their value to consumers could potentially far outstrip
costs because the costs of negotiating deals and the costs of the deals
themselves with each carrier would likely exceed the profits from the services. In
this utopian view of the future the internet simply runs in place, stuck where it is.
It may run faster, but the available content and applications stop growing and
creativity atrophies because of the inability of startups, especially to reach
consumers quickly and inexpensively. My focus on this world because much of
the innovation that's occurred on the web has been premised on its special
economics where once you get your content or application on the internet you
can reach potentially and at low cost billions of people. These economics make
possible the phenomenon of the long tail business model. In the long tail
business model a product can succeed even if only a small percentage of people
are interested in it because so many people have access. According to Chris
Anderson who coined this term, many of Amazon's book sales, perhaps as much
as a 1/4 or more, come from books so unpopular, that Barnes and Noble doesn't
even carry them in their superstores. My guess is the percentage of movies
carried by Netflix is probably much higher than that 25%, than the percentage
carried by the local Blockbuster or its competitor. This type of business model
and the accompanying array of choices that give the internet its vibrancy could
be threatened if cyberspace is subdivided by broadband gatekeepers imposing a
rash of fees, conditions and surcharges. In response to this vision of misery and
wretchedness the broadband providers say this. We have no incentive to treat
our own customers so badly. They do have a point. For example, why would
Verizon block Google if that would make consumers less interested in Verizon
services? This argument is particularly compelling when there is competition
among broadband providers. Consumers could simply switch to a provider that
sells better services. This notion that consumers buy more of what they like than
what they don't also resonates with many at the commission and its implications
should not be ignored. But it's persuasive only if the broadband gatekeepers
have a good idea of which new internet products and services will succeed. The
success of YouTube and other firms like it is really a testament to the power of
competitive markets to deliver value to consumers even where that value might
be hard to predict. Does anyone really believe that cable companies or certainly
FTC commissioners could ever have seen the success of YouTube? I'm not
even sure the founders of YouTube knew just how successful they would be.
Frankly, broadband providers do not have a history of being particularly
interested in or good at developing new applications or content. Whatever their
theoretical incentives the real world risk of leaving this decision in the hand of the
broadband providers is they may not get it and you could never quantify the
harm. Consumers would nevertheless live with a less innovative and less
magical content and less magical internet. On the other hand, the broadband
providers can present utopian visions of their own. In their utopian world net
neutrality would prohibit them from using their own wires and potentially the most
pro-competitive ways. Many of these companies also argue that they are
spending enormous sums of money to wire communities because of the profits
they expect to make from selling combined television, telephone and broadband
services over those wires. And if they can charge higher prices for these
services they may not be able to justify big investments in broadband. To be
sure, there has certainly been a lot of new investment in the last mile. We're
currently in the middle of what may be an unprecedented swell of competition
between cable and telephony, which have been dominating their own turf for
years and which are now on the verge of entering each others' markets. On the
telco side, both AT